Choosing the best domain name for your business website is critical. It is something that deserves a lot of thought and consideration because it can make or break you.
The truth is that your domain name serves as your “first impression” since it is the first thing that your potential clients see.
An excellent domain name can easily make a long-lasting positive impression while a bad one can send visitors and potential clients running. Your domain name also defines your brand and affects your search engine optimization efforts.
So, how do you choose the right domain name? That is what we are going to discuss in this post. Read on to find out everything that you need to know.
Make It Brandable
You need to keep in mind that your domain name serves as the face of your business in the form of a URL. Therefore, it is crucial to ensure that it sounds like a brand.
But the big question is; how do you achieve this? Well, you need to think of something simple and memorable. Avoid inserting number, hyphens, or anything else that makes your domain name sound unnatural and complicated.
Keep It Concise
When it comes to the overall length of your name, short is always better. Research shows that the average domain name length is 12 characters. This means that you should strive to keep your name within this range of characters. You can aim for anything between six and 14 characters.
Although most of the shorter names are already taken up, you can always find something appealing if you brainstorm. If you cannot find something more concise, then make it brandable, and you are good to go.
Choose “.com” First
The truth is that more than 75% of all websites that exist today are .com domains, and your customers expect you to have a .com website as well. This is still the most preferred domain extension that is easy to remember.
If you discover that your number one nameisn’t available, try to search your second choice name before accepting other top-level domains (TLDs).
The good thing is that Canadian free web hosting companies offer you unlimited domain name searches. Keep in mind that some web browsers accept address-only entries in their address bar, and when you type in a domain, they will return by default to the “.com” site.
Your search engine optimization effort ought to start with your domain name selection. Try using appropriate keywords that describe your business and the services you offer in your domain.
For instance, if you are a glass door repair business, you may want to register something like glassdoorrepairontario.com or glassdoorreplacement.com. Including actual keywords that people search in your domain name can help improve your ranking on search engines.
Make It Easy to Pronounce
As easily as your name rolls off the tips of your fingers, it should also roll off the tip of your tongue. An easier to pronounce domain name makes it easier for visitors to share it by word-of-mouth with their friends and family members who may be your potential clients.
But how do you know if your domain name is easy to pronounce? Consider writing it down on a piece of paper and ask several people to pronounce it. If you notice that many of them struggle to pronounce it, simplify it.