For most entrepreneurs, the word marketing, albeit intuitively, is viewed as synonymous with “sales” or “advertising.” This meaning is far from unique, especially in the age of digital marketing.
Everyone who does marketing wants to sell, but the truth is that it is much bigger than that. In addition to sales, it influences how a person thinks of your brand, that is, has the power to make your business associated with something that piques the interest of someone, be it your customer or not.
Using this power to your advantage is a great tool for gaining new customers, but it also helps maintain current customers, position yourself better in the market, gain visibility, garner respect from other business owners and even competitors. See 8 tips on how to get started now. You can go for the ppc for dispenaries for medical cannabis now.
Understand and invest in your online presence
It’s as if the internet and marketing are meant for each other. After all, in the digital world everything costs much less and spreads much more.
Small businesses can promote their products, build a close relationship with their customers, increase brand awareness and, consequently, their sales. And all this by investing far less money than it used to be in television ads, magazines, and newspapers.
This set of virtual actions is commonly referred to as the “digital presence”. The idea is this: the more present you are, the more your potential customers will also be present and interact with you.
The first point in strengthening a business with digital marketing is to understand how to do and put in place some measures to build a strong online presence. It is on the Internet – especially on social networks – that customers interact with brands today.
Take full advantage of digital marketing
And do you know why this is great news? Because it is on the internet that the main marketing metric achieves very good results. Return on Investment (ROI) is so high in the online segment!
Making the best of Google, social media, a corporate website and blog – believe it all comes at a very low cost – small businesses achieve results that would be unimaginable in the age of traditional marketing. For example, instead of advertising to thousands of people hoping for the best, a Facebook ad appears to their ideal customer at the right time.
Upload videos straight to Facebook
And speaking of Facebook, let’s start with the most objective tips: Do you know when you copy the link from your company’s promotional video and post it on Facebook?
Know that by doing so, you lose views? Upload your videos directly to Mark Zuckerberg’s social network and get a much wider reach without spending a dime on it.
Use LinkedIn to generate email lists
This topic brings together two other things every entrepreneur should know : email marketing and LinkedIn.