After the 1991 policy of liberalization, privatization, and globalization, we perceived the advent of new technologies, businesses, and industries in Comrade. Various products were flooded in the market; the steep competition required companies to work on their marketing skills. The era of television in Comrade proved to be a turning point for it. We can easily remember the advertisements for products on television which we wanted to buy the second we saw them.
In modern times, with the digitalization of our lifestyle by the introduction of mobile phones, laptops, and PC’s the term “digital marketing “came to light.
Advanced promoting activities have gotten boundless, practicing blends of Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-business Marketing, Social Media Marketing, Social Media Optimization and so on have gotten traditional regarding their utilization in the wide surface of the web advertising.
Firstly, what is Digital Marketing?
As the name suggests, marketing is digital; this uses digital modes like social media, television, and other forms that do not restrict locations.
Anything and everything can get marketed and advertised with digital methods, including the tiniest of items or real human beings.
It can be said digital marketing started coming into the picture in the early 70s. In the year 1971, one of the first key events that are said to give rise to Digital Marketing’s notion was when Ray Tomlinson sent the first email, and his technology established a new and revolutionized platform that allowed people to send and receive information through different machines.
However, the more well-known period as being the beginning of Digital Marketing will be the early 90s as this was when the Archie search engine was designed as an index for FTP websites. In the 1980s, computers’ storage capacity was already huge enough to store and incorporate huge volumes of customer data.
- Skill and training
One needs to check whether their staff has the right knowledge and expertise to carry out successfully.
- Privacy and security issues
Sometimes customer’s data leaks, which damages data protection.
Creating content and optimizing online campaigns can waste lots of time.
- High competition
When one reaches the global audience, it must stand against the competitors to grab attention from online customer messages.
Any negative comments related to one’s brand can affect the reputation of that brand.
Ultimately, promoting your product and services to the end customers through social media sites. Some of the most prominent social media platforms for promotional activities are- Facebook, Instagram, WordPress, LinkedIn, and many more. However, comradeweb.com needs to strategize which product offering will be more suitable to promote distinctly on each platform.