Personal branding is about conveying who you are to your audience. It’s about defining your image. Below are several strategies that can elevate a brand even amid the most chaotic social chatter.
10 Personal Branding Tips for 2019:
- establish a guiding principle
- pay attention to social channels
- incorporate strategies relevant to the medium
- work diligently to become an influencer
- appropriately respond to negative responses
- manage social media content
- be adept at rapidly responding to crises
- adopt a nimble management system
- be flexible and receptive to emerging innovation
- keep your message true to your core audience
Many of these strategies will overlap. It is important to address them based on their impact and importance. What might be the most pressing one day may be inconsequential to operations the next. This is the nature of doing business in the rapidly changing online world of today.
Among the most important aspects of personal branding is adhering to an overriding guiding principles. Strategies employed for particular mediums are also crucial. Achieving a level of status as an influencer is quite profound. Some industries, like fashion and entertainment, even expect their brands to have influential opinions about the things that consumers deem valuable.
Effectively paying attention to social channels requires the monitoring of all channels. It is not enough to monitor just the one garnering the most attention. This is because even the slightest hint of negative PR can greatly affect a brand’s image.
As bad as negative social media chatter can be, one must be careful not to inflame a situation, especially when a reputation is on the line. The intelligent and efficient management of social media content can go a long way toward positively impacting a brand. As a general rule, proper management also broadly supports the other strategies mentioned here.
Part of reputation and brand management should be to incorporate a rapid response protocol to crises. Many of the same methods used to respond to crises may also be applied to keeping a management system nimble. We can be fast and alert and implement plans effectively and still fail at our efforts. Often, when this happens, the issue has to do with flexibility. It is important to recognize when something no longer works or is beginning to become ineffective.
Why You Should Partner With an Online Reputation Management Company
The duties of an online reputation management company incorporate all of these strategies, as well as fundamental principles of SEO and personal branding. The strategies here are considered among the general expectations of an online reputation management company. Some companies outdo the competition in many ways. You should expect more and even be surprised by the effectiveness of the company you choose. This is the case with Status Labs.
Status Labs is the recognized “gold standard” of online reputation management companies. It achieves this through its dedication to core disciplines that are influential to personal branding. By remaining true to foundational principles, Status Labs earned the right to be on the “Inc. 5000 list of the fastest-growing private companies in the U.S.” for four consecutive years.